🕣 Duration: 3 year
Building a Better Game: Supporting English Football from Grassroots to Elite
Building a Better Game: Supporting English Football from
Grassroots to Elite
Building a Better Game: Supporting English Football from
Grassroots to Elite
English Football Learning, the FA's official platform, supports players, coaches, referees, and football professionals with educational resources, training, certifications, and tools for skill development at all levels, from grassroots to elite.
Role
Role
Year: 2021-2024
Role: UX Designer, Research & Analysis
Year: 2021-2024
Role: UX Designer, Research & Analysis
Challenge
Challenge
The FA needed to transform their legacy Bootroom platform into English Football Learning – a modern, accessible hub for coaches, players, and fans to access training materials, learning resources, and analytical tools. The challenge was to improve usability and structure while maintaining the platform’s professional credibility.
The FA needed to transform their legacy Bootroom platform into English Football Learning – a modern, accessible hub for coaches, players, and fans to access training materials, learning resources, and analytical tools. The challenge was to improve usability and structure while maintaining the platform’s professional credibility.
Approach
Approach
To address points of friction in the user journey, I conducted a comprehensive competitive analysis and UX Audit of leading sports learning platforms and educational portals. By mapping out user journeys, I identified key challenges and opportunities for improvement. Based on these insights, I designed wireframes and interaction flows to simplify navigation and ensure quick access to resources for both mobile and desktop users.
To address points of friction in the user journey, I conducted a comprehensive competitive analysis and UX Audit of leading sports learning platforms and educational portals. By mapping out user journeys, I identified key challenges and opportunities for improvement. Based on these insights, I designed wireframes and interaction flows to simplify navigation and ensure quick access to resources for both mobile and desktop users.
🎨 UI/UX
🔍 User Research
⛑️ Client Workshop
🎯 UX Audit
🎯 UX Audit
⛑️ Client workshop
🎯 UX Audit
Outcome
Outcome
Outcome
74%
Increase in the average monthly page views during the first month after launch, compared to the average views from the previous learning site, measured between Sept – Oct 2022. A notable achievement for a new site.
74%
Increase in the average monthly page views during the first month after launch, compared to the average views from the previous learning site, measured between Sept – Oct 2022. A notable achievement for a new site.
141%
A 5.5 million increase in interactions with content by June 2023, since launch in Sept 2022. This represents 141% of our target with three months remaining.
141%
A 5.5 million increase in interactions with content by June 2023, since launch in
Sept 2022. This represents 141% of our target with three months remaining.
141%
A 5.5 million increase in interactions with content by June 2023, since launch in Sept 2022. This represents 141% of our target with three months remaining.
“Thanks for all your hard work across all our projects Anthony - Its been a pleasure working with you and having your input into our calls. Your work goes unseen to us on the business side.”
“Thanks for all your hard work across all our projects Anthony - Its been a pleasure working with you and having your input into our calls. Your work goes unseen to us on the business side.”
Nick Baker, Senior Lead of Education
“I wanted to express our heartfelt gratitude for the exceptional work you have contributed for the past three years. your dedication, creativity and expertise in UX has been instrumental in our success and set a standard here at FA.”
“I wanted to express our heartfelt gratitude for the exceptional work you have contributed for the past three years. your dedication, creativity and expertise in UX has been instrumental in our success and set a standard here at FA.”
Amre Basama, Product Owner
If you need to hear the amazing story behind the
project, don't be a stranger and reach out
Anthony.kellly@gmail.com
If you need to hear the amazing story behind the project, don't be a stranger and reach out
Anthony.kellly@gmail.com