๐
Awards
Iโve been fortunate to receive three BIMA Awards (British Interactive Media Association), recognising work that pushes boundaries and creates meaningful impact across business, culture, and society. Two awards came from my time at Cognizant, where I helped design the FA Learning Hub โ improving how players, coaches, and staff access learning and development at scale. The third recognised my work at Graphite Digital, alongside my ongoing advocacy for underrepresented voices in the design industry.
๐
Awards
Iโve been fortunate to receive three BIMA Awards (British Interactive Media Association), recognising work that pushes boundaries and creates meaningful impact across business, culture, and society. Two awards came from my time at Cognizant, where I helped design the FA Learning Hub โ improving how players, coaches, and staff access learning and development at scale. The third recognised my work at Graphite Digital, alongside my ongoing advocacy for underrepresented voices in the design industry.
๐
Awards
Iโve been fortunate to receive three BIMA Awards (British Interactive Media Association), recognising work that pushes boundaries and creates meaningful impact across business, culture, and society. Two awards came from my time at Cognizant, where I helped design the FA Learning Hub โ improving how players, coaches, and staff access learning and development at scale. The third recognised my work at Graphite Digital, alongside my ongoing advocacy for underrepresented voices in the design industry.










I'm Anthony, a Product Designer with over 6 years of experience, based in Brighton (the kingdom of seagulls), UK. I previously worked at Cognizant, where I successfully delivered large-scale digital transformation projects for global clients across diverse industries.
As a designer, I combine behavioral science and competitive analysis to uncover growth opportunities. Whether it's understanding why users abandon a flow or identifying gaps in the market, I turn insights into design decisions that move both metrics and people. When I'm not designing, I'm usually exploring the local coffee scene and feeding the neighborhood squirrels.
I'm Anthony, an adaptive Product Designer with over 6 years of experience, based in Brighton (the kingdom of seagulls), UK. I previously worked at Cognizant, where I delivered large-scale digital transformation projects for global clients across diverse industries.
As a designer, I focus on identifying untapped opportunities that improves the user experience while driving business growth. When I'm not designing, I'm usually exploring the local coffee scene and feeding the neighborhood squirrels.
I'm Anthony, an adaptive Product Designer with over 6 years of experience, based in Brighton (the kingdom of seagulls), UK. I previously worked at Cognizant, where I delivered large-scale digital transformation projects for global clients across
diverse industries.
As a designer, I focus on identifying untapped opportunities that improves the user experience while driving business growth. When I'm not designing, I'm usually exploring the local coffee scene and feeding the neighborhood squirrels.













Mercer Brain | Product Designer
AI content assistant that transforms how Mercerโs teams find, create, and manage content.
100% of beta users said the Mercer AI Simplifies Workflows.
100% of beta users said the Mercer AI Simplifies Workflows
๐ป Web
๐๏ธ CMS
๐ค AI
View project


The FA, EFL | UX Designer
The FA , EFL | UX Designer
EFL is the FA's official platform, offering educational resources for players, coaches, and referees at all levels.
83% Increase in user engagement by within 1 year of lunch.
83% Increase in user engagement by within 1 year of lunch.
โฝ๏ธ Sport
๐ eLearning
๐ป Web
๐ป Web
โฝ๏ธ Sport
๐ eLearning
View project

Mercer Brain | Product Designer
AI content assistant that transforms how Mercerโs teams find, create, and manage content.
100% of beta users said the Mercer AI Simplifies Workflows.
๐ป Web
๐๏ธ CMS
๐ค AI
View project

The FA, EFL | UX Designer
EFL is the FA's official platform, offering educational resources for players, coaches, and referees at all levels.
83% Increase in user engagement by within 1 year of lunch.
โฝ๏ธ Sport
๐ eLearning
๐ป Web
๐ป Web
โฝ๏ธ Sport
๐ eLearning
View project
Check out the
cool projects
Check out the
cool projects
Other project
Take a quick look at other fun projects designed by me and talented teams. These case studies are live and updated regularly to improve their structure and storytelling.


๐ข My site is still going through some work
๐ข My site is still a work in progress
Turning business and user insights into impactful products
Turning business and user insights into impactful products
Turning business and user insights into impactful products




Thanks for
stopping by
Thanks for stopping by
If you have any further questions or need help with product design development drop me a message at Anthony.kellly@gmail.com
If you have any further questions or need help with product design development drop me a message at Anthony.kellly@gmail.com
Thanks for
stopping by
If you have any further questions or need help with product design development drop me a message at Anthony.kellly@gmail.com


Oodle Car Finance | UI Design
๐ป Web
๐ฐ Finance
๐ป Web
๐ฐ Finance
๐ฐ Finance
Quick Peek


VHI App | Behaviour & Market Research
โค๏ธ Health
๐ฑ App
๐ Insurance
๐ฑ App
โค๏ธ Health
๐ Insurance
Quick Peek


NatWest AI Banking | Product Designer
NatWest AI Banking | Product Designer
๐ฑ App
๐ค AI
๐ฐ Banking
๐ฑ App
๐ฐ Banking
๐ค AI
Quick Peek


Pfizer | Product Designer
๐ป Web
๐ SCM
๐ป Web
๐ SCM
๐ Pharma
๐ Pharma
Quick Peek
Other project
Take a quick look at other fun projects designed by me and talented teams. These case studies are live and updated regularly to improve their structure and storytelling.



Competitor & Product Research
Competitor & Product Research
500k+ users & Award-winning products
500k+ users & Award-winning products
Customer Research & Usability Testing
Customer Research & Usability Testing





