Stop scrolling if you just
want to see AI work.

Stop scrolling if you just
want to see AI work.

Stop scrolling if
you just want to
see AI work.


Pfizer: Inventory Hub
Designed a supply chain management system for a UK pharmacy to request and keep track of available medicines.
~26% Customer service call back.
Web
SCM
Pharmacy
View project

Vhi: Insurance & Benefits Hub
Led health-behaviour research to uncover user motivations, directly informing strategy and feature innovation.
23k+ New users for the newly launched feature.
App
Health
Insurance
View project

The FA Learning Hub
Redesigned the FA’s official learning platform, democratising education for coaches and officials.
83% Increase in user engagement within 1 year of launch.
Web
Sport
eLearning
View project

Oodle: Fintech Car Finance
Scaled product consistency by implementing a unified design system and modernising legacy components.
1 week ahead of delivery time.
Web
Finance
Car
View project

Oodle: Fintech Car Finance
Scaled product consistency by implementing a unified design system and
modernising legacy components.
1 week ahead of delivery time.
Web
Finance
Car
View project

The FA Learning Hub
Redesigned the FA’s official learning platform, democratising education for coaches and officials.
83% Increase in user engagement within 1 year of launch.
Web
Sport
eLearning
View project
Work

Product Designer with a psychology edge. I turn complex data and human behaviour into award-winning digital experiences. Currently focused on building an AI-powered UX tool.
Product Designer with a psychology edge. I turn complex data and human behaviour into award-winning digital experiences. Currently focused on building an AI-powered UX tool.
Product Designer with a psychology edge. I turn complex data and human behaviour into award-winning digital experiences. Currently focused on building an AI-powered UX tool.
About me
Product Designer and Analyst specialising in data-driven UX and competitive product strategy.
I combine hands-on interface design with deep market and behavioural analysis to uncover opportunities that go beyond the brief.
About me
Product Designer and Analyst specialising in data-driven UX and competitive product strategy.
I combine hands-on interface design with deep market and behavioural analysis to uncover opportunities that go beyond the brief.
About me
Product Designer and Analyst specialising in data-driven UX and competitive product strategy.
I combine hands-on interface design with deep market and behavioural analysis to uncover opportunities that go beyond the brief.
About me
Product Designer and Analyst specialising in data-driven UX and competitive product strategy.
I combine hands-on interface design with deep market and behavioural analysis to uncover opportunities that go beyond the brief.

The FA Learning Hub
Redesigned the FA’s official learning platform, democratising education for coaches and officials.
83% Increase in user engagement within 1 year of launch.
Web
Sport
eLearning
View project

Oodle: Fintech Car Finance
Scaled product consistency by implementing a unified design system and modernising legacy components.
1 week ahead of delivery time.
Web
Finance
Car
View project

Pfizer: Inventory Hub
Designed a supply chain management system for a UK pharmacy to request and keep track of available medicines.
~26% Customer service call back.
Web
SCM
Pharmacy
View project

Vhi: Insurance & Benefits Hub
Led health-behaviour research to uncover user motivations, directly informing strategy and feature innovation.
23k+ New users for the newly launched feature.
App
Health
Insurance
View project
Im always up for creating new ideas
If you have something in mind drop me a message at: Anthony.kellly@gmail.com
Im always up for creating new ideas if you have something in mind drop me a message at: Anthony.kellly@gmail.com
Im always up for creating new ideas if you have something in mind drop me a message at: Anthony.kellly@gmail.com

Pfizer: Inventory Hub
Designed a supply chain management system for a UK pharmacy to request
and keep track of available medicines.
~26% Customer service call back.
Web
SCM
Pharmacy
View project

Vhi: Insurance & Benefits Hub
Led health-behaviour research to uncover user motivations, directly
informing strategy and feature innovation.
23k+ New users for the newly launched feature.
App
Health
Insurance
View project
Stop scrolling if you are just interested in AI projects: Have a look
Stop scrolling if you are just interested in AI projects: Have a look





