Stop scrolling if you just
want to see AI work.

Stop scrolling if you just
want to see AI work.

Stop scrolling if
you just want to
see AI work.

Oodle: Fintech Car Finance

Scaled product consistency by implementing a unified design system and
modernising legacy components.

1 week ahead of delivery time.

Web

Finance

Car

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The FA Learning Hub

Redesigned the FA’s official learning platform, democratising education for coaches and officials.

83% Increase in user engagement within 1 year of launch.

Web

Sport

eLearning

View project

Work

Product Designer with a psychology edge. I turn complex data and human behaviour into award-winning digital experiences. Currently focused on building an AI-powered UX tool.

Product Designer with a psychology edge. I turn complex data and human behaviour into award-winning digital experiences. Currently focused on building an AI-powered UX tool.

Product Designer with a psychology edge. I turn complex data and human behaviour into award-winning digital experiences. Currently focused on building an AI-powered UX tool.

About me

Product Designer and Analyst specialising in data-driven UX and competitive product strategy.


I combine hands-on interface design with deep market and behavioural analysis to uncover opportunities that go beyond the brief.

About me

Product Designer and Analyst specialising in data-driven UX and competitive product strategy.


I combine hands-on interface design with deep market and behavioural analysis to uncover opportunities that go beyond the brief.

About me

Product Designer and Analyst specialising in data-driven UX and competitive product strategy.


I combine hands-on interface design with deep market and behavioural analysis to uncover opportunities that go beyond the brief.

About me

Product Designer and Analyst specialising in data-driven UX and competitive product strategy.


I combine hands-on interface design with deep market and behavioural analysis to uncover opportunities that go beyond the brief.

Im always up for creating new ideas

If you have something in mind drop me a message at: Anthony.kellly@gmail.com

Im always up for creating new ideas if you have something in mind drop me a message at: Anthony.kellly@gmail.com

Im always up for creating new ideas if you have something in mind drop me a message at: Anthony.kellly@gmail.com

Pfizer: Inventory Hub

Designed a supply chain management system for a UK pharmacy to request
and keep track of available medicines.

~26% Customer service call back.

Web

SCM

Pharmacy

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Vhi: Insurance & Benefits Hub

Led health-behaviour research to uncover user motivations, directly
informing strategy and feature innovation.

23k+ New users for the newly launched feature.

App

Health

Insurance

View project

Stop scrolling if you are just interested in AI projects: Have a look

Stop scrolling if you are just interested in AI projects: Have a look

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