141%
A 5.5 million increase in interactions with content by June 2023, since launch in Sept 2022. This represents 141% of our target with three months remaining.
74%
Increase in the average monthly page views during the first month after launch, compared to the average views from the previous learning site, measured between Sept – Oct 2022. A notable achievement for a new site.
Process
Process
74%
Increase in the average monthly page views during the first month after launch, compared to the average views from the previous learning site, measured between Sept – Oct 2022. A notable achievement for a new site.
141%
A 5.5 million increase in interactions with content by June 2023, since launch in Sept 2022. This represents 141% of our target with three months remaining.
Conducted a series of workshops to align our design strategy directly with business requirements. This process gave us a deep understanding of the key problems we needed to solve.
1. Collaborative
Brainstorming &
Workshop
2. Mixed-Methods Analysis
Conducted a detailed analysis of the previous platform and user behaviour, which included a UX Audit, Competitive Analysis, and User Journey mapping etc
3. Design Exploration
Translated the mix-method analysis insights into tangible design solutions, creating wireframes and high-fidelity components to define the platform's core functionality .
4. Design Exploration
Translated the mix-method analysis insights into tangible design solutions, creating wireframes and
high-fidelity components to define the platform's core functionality that would be used for user testing
5. Testing & Improvements
I collaborated on user testing testing that uncovered design success and critical issues such as: Users were unable to find the "get started" section etc.
Further more I set up Quality Assurance checkup with the developers to implement targeted improvements
The problem
The FA’s existing platform had outdated, unengaging materials and limited guidance, resulting in low usage. We revamped the Bootroom design and learning content to address these gaps and align with business priorities.
My role
I designed the platform’s core experience—homepage, navigation, and search—covering the full learning journey from articles and courses to quizzes and bundles, including key features like user profiles and notifications, while supporting the UI designer and aligning closely with the lead UX designer.
⚙️ Senior UX
🎨 Visual Design
🔍 Research
📆 Workshop
📊 Competitive & Data Analysis
We designed a personalised homepage that adapts to each user's unique career path, delivering a relevant and tailored learning experience. This is supported by key features, including interactive learning and dynamic filtering, which are all designed to help users meet their professional objectives.
Final Design
🕣 Duration: 1.5+ years
🕣 Duration: 5 weeks
Building a Better Game: Supporting English Football from Grassroots to Elite
Building a Better Game: Supporting English Football from Grassroots to Elite
English Football Learning, the FA's official platform, supports players, coaches, referees, and football professionals with educational resources, training, certifications, and tools for skill development at all levels, from grassroots to elite.
Impact: 83% increase in user engagement by
640,000 users, within a year of launch.
Impact: 83% increase in user engagement by 640,000 users, within a year of launch.
Conducted a series of workshops to align our design strategy directly with business requirements.
This process gave us a deep understanding of the key problems we needed to solve.
Collaborative Brainstorming & Workshop
Design Exploration
Translated the mix-method analysis insights into tangible design solutions, creating
wireframes and high-fidelity components to define the platform's core functionality.
Design Exploration
Translated the mix-method analysis insights into tangible design solutions, creating
wireframes and high-fidelity components to define the platform's core functionality.
Testing & Improvements
Collaborated on usability testing that uncovered a critical issues such as: users were unable to find the "get started" section. I then conducted Quality Assurance with the developers to implement targeted improvements
The problem
The FA’s existing platform had outdated, unengaging materials and limited guidance, resulting in low usage. We revamped the Bootroom design and learning content to address these gaps and align with business priorities.
My role
I designed the platform’s core experience—homepage, navigation, and search—covering the full learning journey from articles and courses to quizzes and bundles, including key features like user profiles and notifications, while supporting the UI designer and aligning closely with the lead UX designer.
⚙️ Senior UX
🎨 Visual Design
🔍 Research
📆 Workshop
📊 Competitive & Data Analysis
We designed a personalised homepage that adapts to each user's unique career path, delivering a relevant and tailored learning experience. This is supported by key features, including interactive learning and dynamic filtering, which are all designed to help users meet their professional objectives.
Final Design
Mixed-Methods Analysis
Conducted a detailed analysis of the existing platform, which included a UX audit, competitive analysis, and user journey mapping.
If you need to hear the amazing story behind the project, don't be a stranger and reach out
If you need to hear the amazing story behind the project, don't be a stranger and reach out