The Problem
NatWest’s AI assistant, Cora, was limited to reactive customer service, leaving a critical gap in proactive financial support. Users reported a lack of agency over their spending habits, as the existing tool lacked the intelligent data integration needed to provide actionable, real-time budgeting guidance.
The Solution
Designed an AI-driven behavioral nudge that transforms static utility data into actionable financial intelligence. By autonomously benchmarking real-time consumption against historical data.
The Results
Validated the PoC through targeted usability testing, achieving an 80% approval rating from users. With a 8/10 utility score, the research confirmed that the integrated AI successfully bridged the gap between basic service and proactive financial guidance.
