🕣 Duration: 3 Months
Applying Behavioral Science to Health Insurance
Applying Behavioral Science to Health Insurance
Applying Behavioral Science to Health Insurance
Vhi has long been the largest health insurance provider in Ireland. Its new strategic focus is on transforming from an insurance company into a technology-driven leader in health and wellness, actively shaping the future of national healthcare.
Role
Role
Year: 2020
Role: User Research
Responsibilities: Designed and conducted structured questionnaires to uncover consumer attitudes toward health insurance and wellness. Created data visualisation slides to present findings and identify strategic opportunities for VHI to expand into the wellness industry
Year: 2020
Role: User Research
Responsibilities: Designed and conducted structured questionnaires to uncover consumer attitudes toward health insurance and wellness. Created data visualisation slides to present findings and identify strategic opportunities for VHI to expand into the wellness industry.
Challenge
Challenge
No existing user insights to inform wellness product design
Insufficient understanding of how consumers engage with health insurance and wellbeing services
No existing user insights to inform wellness product design
Insufficient understanding of how consumers engage with health insurance and wellbeing services
Result & Impact
Result & Impact
28% increase in Health & Wellbeing feature usage, reaching 380,000 interactions (2021)
79% increase in online GP bookings, with 46,000 consultations scheduled (2021)
28% increase in Health & Wellbeing feature usage, reaching 380,000 interactions (2021)
79% increase in online GP bookings, with 46,000 consultations scheduled (2021)
If you need to hear the amazing story behind the
project, don't be a stranger and reach out
Anthony.kellly@gmail.com
If you need to hear the amazing story behind the project, don't be a stranger and reach out
Anthony.kellly@gmail.com