🕣 Duration: 1 month
Applying Behavioral Science to Health Insurance
Vhi has long been the largest health insurance provider in Ireland. Its new strategic focus is on transforming from an insurance company into a technology-driven leader in health and wellness, actively shaping the future of national healthcare.
✅ Shipped
+28%
Increase in usage of the health and
Wellbeing over 380,000 interactions -2021
+79%
Increase in online GP and 46,000
consultation booked - 2021
The Problem
Vhi sought to expand its digital services by integrating a new wellness offering into its app. However, without a clear understanding of user needs, the company was uncertain where to begin and risked creating a generic product that would fail to stand out in a crowded market.
My Role
My core responsibility for this project was to drive our strategy through behavioral research, competitive analysis, and data visualisations. I leveraged structured observation and case studies to uncover people's attitudes toward
health insurance and healthy lifestyles, identifying key reasons behind their choices. These insights were then used to inform the strategic ideas and features that were presented to Vhi for their product roadmap.
🧠 Behavior Research
📊 Data Visualization
📈 Market Research
🏞️ Slidedeck
If you need to hear the amazing story behind the project, don't be a stranger and reach out
🕣 Duration: 1 month
Applying Behavioral Science to Health Insurance
Vhi has long been the largest health insurance provider in Ireland. Its new strategic focus is on transforming from an insurance company into a technology-driven leader in health and wellness, actively shaping the future of national healthcare.
My Role
My core responsibility for this project was to drive our strategy through behavioral research, competitive analysis, and data visualisations. I leveraged structured observation and case studies to uncover people's attitudes toward health insurance and
healthy lifestyles, identifying key reasons behind their choices. These insights were then used to inform the strategic ideas and features that were presented to Vhi for their product roadmap.
🧠 Behavior Research
📊 Data Visualization
📈 Market Research
🏞️ Slidedeck
The Problem
Vhi sought to expand its digital services by integrating a new wellness offering into its app. However, without a clear understanding of user needs, the company was uncertain where to begin and risked creating a generic product that would fail to stand out in a crowded market.
✅ Shipped
+28%
Increase in usage of the health and
Wellbeing over 380,000 interactions -2021
+79%
Increase in online GP and 46,000
consultation booked - 2021
If you need to hear the amazing story behind the project, don't be a stranger and reach out