Awards
I've been honored to receive three BIMA Awards: two for FA Learning Hub's user experience and learning platform design, and one for my work supporting the next generation of designers.
I've been honored to receive three BIMA Awards: two for FA Learning Hub's user experience and learning platform design, and one for my work supporting the next generation of designers.













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Behind the portfolio
Behind the portfolio
Behind the portfolio
I'm Anthony, an adaptive Product Designer with over 6 years of experience, based in Brighton (the kingdom of seagulls), UK. I'm currently at Cognizant, delivering large-scale digital transformation projects for global clients across diverse industries.
As a designer, I combine behavioral science and competitive analysis to uncover growth opportunities others miss. Whether it's understanding why users abandon a flow or identifying gaps in the market, I turn insights into design decisions that move both metrics and people. When I'm not designing, I'm usually exploring the local coffee scene and feeding the neighborhood squirrels.
I'm Anthony, an adaptive Product Designer with over 6 years of experience, based in Brighton (the kingdom of seagulls), UK. I'm currently at Cognizant, delivering large-scale digital transformation projects for global
clients across diverse industries.
As a designer, I focus on identifying untapped opportunities that improves the user experience while driving business growth. When I'm not designing, I'm usually exploring the local coffee scene and feeding the
neighborhood squirrels.
I'm Anthony, an adaptive Product Designer with over 6 years of experience, based in Brighton (the kingdom of seagulls), UK. I'm currently at Cognizant, delivering large-scale digital transformation projects for global clients across diverse industries.
As a designer, I focus on identifying untapped opportunities that improves the user experience while driving business growth. When I'm not designing, I'm usually exploring the local coffee scene and feeding the neighborhood squirrels.











Mercer Brain | Product Designer
AI content assistant that transforms how Mercerβs teams find, create, and manage content.
100% of beta users said the Mercer AI Simplifies Workflows.
100% of beta users said the Mercer AI Simplifies Workflows
π» Web
ποΈ CMS
π€ AI
View project
View project


The FA, EFL | UX Designer
The FA , EFL | UX Designer
EFL is the FA's official platform, offering educational resources for players, coaches, and referees at all levels.
83% Increase in user engagement by within 1 years of lunch.
83% Increase in user engagement by within 1 years of lunch.
β½οΈ Sport
π eLearning
π» Web
π» Web
β½οΈ Sport
π eLearning
View project
View project
Check out the
cool projects
Check out the
cool projects
Other project
Take a quick look at other fun projects designed by me and talented teams. These case studies are live and updated regularly to improve their structure and storytelling.
π’ Pardon! My site is still going through some work
π’ Pardon! My site is still a work in progress

Driving Growth
Through Behavioral and
Market Insights
Driving Growth
Through Behavioral and Market Insights
Driving Growth
Through Behavioral and Market Insights
Turning customer psychology and market dynamics into growth strategies. I dig into the
'why' behind behavior, identify competitive advantages, and deliver insights that lead to
measurable business results.
Turning customer psychology and market dynamics into growth strategies. I dig into the 'why' behind behavior, identify competitive advantages, and deliver insights that lead to
measurable business results.
Turning customer psychology and market dynamics into growth strategies. I dig into the 'why' behind behavior, identify competitive advantages, and deliver insights that lead to measurable business results.




Thanks for
stopping by
Thanks for stopping by
If you have any further questions or need help with product design development drop me a message at Anthony.kellly@gmail.com
If you have any further questions or need help with product design development drop me a message at Anthony.kellly@gmail.com


Oodle Car Finance | UI Design
π» Web
π° Finance
π» Web
π° Finance
π° Finance
Quick Peek
Quick Peek


Pfizer | Product Designer
π» Web
π SCM
π» Web
π SCM
π Pharma
π Pharma
Quick Peek
Quick Peek


VHI App | Behaviour & Market Research
β€οΈ Health
π± App
π Insurance
π± App
β€οΈ Health
π Insurance
Quick Peek
Quick Peek


NatWest AI Banking | Product Designer
π± App
π€ AI
π° Banking
π± App
π° Banking
π€ AI
Quick Peek
Quick Peek


ECB | UX Designer
π± App
ποΈ Ticketing
Coming Soon
π± App
ποΈ Ticketing
Coming Soon
Quick Peek


FA AI Assistant | UX Design
π± App
π€ AI
Coming Soon
Quick Peek
Other project
Take a quick look at other fun projects designed by me and talented teams. These case studies are live and updated regularly to improve their structure and storytelling.
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